Count characters for your Facebook posts and find the optimal length for maximum engagement.
Facebook Post Character Limits
- **Regular posts:** Up to 63,206 characters
- **Feed display:** ~480 characters before "See more"
- **Facebook ads (primary text):** 125 characters recommended
Optimal Post Length for Engagement
Despite the enormous character limit, shorter posts dramatically outperform long ones:
- **Under 80 characters** — 66% more engagement than longer posts
- **40-80 characters** — Sweet spot for organic reach
- **Under 400 characters** — Good for most content types
- **Long posts (1000+ chars)** — Can work for storytelling but with lower average engagement
What Works on Facebook
Facebook's algorithm rewards content that drives comments and shares. Posts that ask questions, share surprising statistics, or tell relatable stories consistently outperform promotional content.
Types of Content by Length
- **Announcements:** Under 80 characters
- **Tips and advice:** 100-250 characters
- **Stories:** 300-600 characters
- **Long-form updates:** 600-1000 characters for special announcements